I've spent 30+ years helping organizations make change actually stick — through technology rollouts, business model shifts, and HR transformations. AI is simply the newest chapter in that work, not a different job.

Here's what I've learned after three decades of this: technology only creates value when the people around it are actually ready to use it well. So before I recommend a tool, automate a process, or chase the latest AI capability, I look at how your business actually operates. Most companies start with the tech. I start with how your business runs, then show you exactly where AI fits — and just as importantly, where it DOESN'T.

My Business Profit Map maps to three places AI can genuinely move the needle: removing bottlenecks, improving operational efficiency, and accelerating revenue. Just as often, my job is telling a client where AI isn't the answer yet — we get there through adding change management to understand the people of business.

A little about me beyond the framework: I grew up in Kansas City, spent years in Texas, and have called Rhode Island home for the last 25 years. Somewhere along the way I got the chance to travel to roughly 50 countries and all 50 states — I don't take that lightly. I've learned more about people and cultures from that than from any conference room, and it shapes how I show up with every client and team. For seven years, I also had the privilege of mentoring entrepreneurs through RIHub's Venture Mentoring Services — I loved how they think: quick, bold, curious. That instinct is a big part of why I build this business for companies in that same scrappy, $1M–$10M stage.

And yes — I built this website myself, for the first time in my life. It's not the fanciest site you'll see today. But it says exactly what I do, and I'd rather be clear than spiffy.

Let's figure out where AI actually belongs in your business — and where it doesn't.